There's cool stuff and then there's COOL stuff. Indigreen, a Mumbai based start up by two young entrepreneurs recently launched a special, limited edition of organic cotton tees and bags, with funky Bollywood art on each.
In a country where the only religions that remain dispute free are cricket and Bollywood, Nidhi S. and Gaurav G. have managed to capture the pulse of the nation by not only getting some real cool Bollywood designs on their tees and bags but ensuring these are done with minimal environmental impact.
Started with the basic idea of making eco friendly fashion easily available to more and more people, Indigreen's tees and bags are a perfect choice for those who care about issues like climate change, global warming and feel the need to make conscious green choices when they are out shopping.
The theme of Indigreen tees is Go Green Bollywood Style! Nidhi and Gaurav believe that if reaching out to people with a cause, capture their imagination with a strong visual message. Most of us don't want to watch a boring documentary on global warming and climate change. And infact not many really care to save the planet - but most people do care to look hot !
Their tees and bags have trendy Bollywood art hand painted by erstwhile artists who painted big Bollywood movie posters before the digital print invasion.
Pick up any of their tees and it is sure to tickle your funny bone! A perfect blend of humor and entertainment that is certain to catch some real attention. Small hand painted patches that look like Bollywood film posters carry quirky ‘go green’ messages that are incorporated into the original theme of the poster or film.
I am sorry for my non-Indian readers, these are as Indian as it gets...
As Indians, we all have a weak spot for Bollywood and by mixing global warming, climate change, pollution and environmental degradation with Bollywood to create a quirky yet extremely effective mix for their eco friendly merchandise Indigreen has hit the mark for what I call smart & sustainable entrepreneurship.
The t-shirts are made of 100% organic cotton and the dyes used are low impact or vegetable dyes. The paints used for the Bollywood art are non toxic, eco friendly and child safe. Even the painted patches stitched on to the t-shirts and bags are done by women who are paid almost four times the usual market rates.
The eco-friendly bags are made of organic cotton and organic Khadi (one of the most eco pure fabrics on this planet!!).
Purchasing an Indigreen t-shirt or bag will damage your pocket anywhere between Rs. 2400 to Rs. 3000 (US$ 50-70); but keep in mind how much this will drive down your eco-footprint and drive up your 'oomph' factor!!
Visit Indigreen.co.in for more information.
Hi
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(at the bottom of your post)
and kindly let me know when it's ready. I'll do the same for
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Title: Greenhouse Environmental Management
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Web Marketing Consultant
Posted by: Megan Evans | Friday, June 26, 2009 at 09:59 PM